Communications consulting and writing
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On time. On Budget. On target. |
Communications should be simple...
Since time immemorial. beasts, bugs and birds have been
chirping, snorting, rubbbing noses and butting heads together to get their messages across. Granted, their messages are often
relatively
straightforward: Get off my turf...I would make a great mate... And so on.
The system worked. We procreated, fought, ate each other and generally had a good time. Then along came language. And writing. And drawing and music and video and the Web and Tweeting... And branding, and coporate images and weird products no-one really understood.
...but if things get complicated
Today,
we have so many communications options at our fingertips that we're often boggled by choice.
At the same time, we have far more complicated things to say. Buy our brand because it has fewer transfatty acids. Our Institute is a leader in proteomics... Help our hospital build the best neuroimaging facilities in the region.
Does your audience really "get" your message? Do they care the way they should? Come to that, who is your audience? Do they get their information from TV or from Tweets? Are they traditionalists who prefer "snail mail," or do they perceive printed items as planet killers?
If you're not sure about these and many other points, you are not alone. Good communications starts with questions -- and today, there are many, many questions that have to be answered before you start laying out your communications dollars.
...Help is an email away
I will work with you to identify, ask -- and answer -- the questions you need to ask about communications. I will help
you to craft your
message, identify your audience and choose your best communication options. Finally, I willl help you explain complex issues and ideas in ways
that interested lay people can easily grasp.
For rates,
details on how I work and more, check out the information at
Can I help you?. If you have specific questions, please email me at
Consultation, research and writing services for:
- Research Institutes
- Hospitals and clinics
- Universities and colleges
- Organizations with science-based products
- Organizations with complex products
